视频

教师在业务和管理的sellinger学校经常作为媒体专家,分享他们的知识就一系列当前的业务主题。马里兰州公共电视sellinger学校的合作伙伴,为消费者提供见解和专业知识上 Your Money & Business.

在工作中建立创新的文化。

2017年5月4日

Gerard Athaide, Ph.D., professor of marketing, joins Maryland Public Television’s “Your Money & Business” program to discuss innovation. Dr. Athaide describes innovation as a mindset while explaining how firms can recognize it as an organizational capability to be an important source of competitive advantage. He also offers a simple suggestion that firms and individuals alike can use to create a culture of innovation.